| 000 -LEADER |
|---|
| fixed length control field |
03068cam a22003978a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150827s2015 enk 000 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749468736 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749468743 (ebk) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-uk--- |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.G686 2015 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS052000 |
| -- |
BUS002000 |
| -- |
BUS043000 |
| Source of number |
bisacsh |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15854967 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126101102.0 |
| CONTROL NUMBER |
|---|
| control field |
63776 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gregory, Anne, |
| Dates associated with a name |
1953- |
| TITLE STATEMENT |
|---|
| Title |
Planning and managing public relations campaigns : |
| Remainder of title |
a strategic approach |
| Statement of responsibility, etc |
Anne Gregory |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1512 |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 214 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
PR in practice |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date"-- |
| -- |
Provided by publisher. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter - 01: Planning and Managing; the context;Chapter - 02: Public relations in context;Chapter - 03: Starting the planning process;Chapter - 04: Research and analysis;Chapter - 05: Communication theory and setting aims and objectives;Chapter - 06: Knowing the Publics and Messages;Chapter - 07: Strategy and tactics;Chapter - 08: Timescales and resources;Chapter - 09: Knowing what has been achieved: Evaluation and review |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Geographic subdivision |
Great Britain |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Public Relations |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Advertising & Promotion |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Great Britain |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |