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Planning and managing public relations campaigns : a strategic approach

By: Gregory, Anne, 1953-
Material type: BookSeries: PR in practice.Publisher: London : Philadelphia : Kogan Page, c2015.Edition: 4th ed.Description: vii, 214 p. : ill. ; 24 cm.ISBN: 9780749468736Subject(s): Public relations -- Management | Public relations -- Great Britain | BUSINESS & ECONOMICS / Public Relations | BUSINESS & ECONOMICS / Advertising & Promotion | BUSINESS & ECONOMICS / Marketing / General | Great Britain | Public relationsDDC classification: 659.2
Summary:
"Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date"--
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REGULAR University of Wollongong in Dubai
Main Collection 		659.2 GR PL (Browse shelf) Available T0054111
Total holds: 0

"Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date"-- Provided by publisher.

Chapter - 01: Planning and Managing; the context;Chapter - 02: Public relations in context;Chapter - 03: Starting the planning process;Chapter - 04: Research and analysis;Chapter - 05: Communication theory and setting aims and objectives;Chapter - 06: Knowing the Publics and Messages;Chapter - 07: Strategy and tactics;Chapter - 08: Timescales and resources;Chapter - 09: Knowing what has been achieved: Evaluation and review

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