| 000 -LEADER |
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| fixed length control field |
02066nam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
111202s2013 ohua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011944636 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781111821227 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5718.3 |
| Item number |
.G84 2013 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126101247.0 |
| CONTROL NUMBER |
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| control field |
65210 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Guffey, Mary Ellen |
| TITLE STATEMENT |
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| Title |
Essentials of business communication |
| Statement of responsibility, etc |
Mary Ellen Guffey ; Dana Loewy |
| EDITION STATEMENT |
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| Edition statement |
9th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Mason, OH : |
| Name of publisher, distributor, etc |
South-Western, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxiv, 484 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MGNT102 |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Unit I: WORKPLACE COMMUNICATION TODAY. 1. Communication Skills as Career Filters. Unit II: THE BUSINESS WRITING PROCESS. 2. Planning Business Messages. 3. Composing Business Messages. 4. Revising Business Messages. Unit III: WORKPLACE MESSAGES. 5. Electronic Messages and Digital Media. 6. Positive Messages. 7. Bad News Messages. 8. Persuasive and Sales Messages. Unit IV: BUSINESS REPORTS. 9. Informal Reports. 10. Proposals and Formal Reports. Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS. 11. Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit VI: EMPLOYMENT COMMUNICATION. 13. The Job Search, Resumes, and Cover Letters. 14. Interviewing and Following Up. Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups. Notes. Acknowledgments. Index. |
| SUMMARY, ETC. |
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| Summary, etc |
The Ninth Edition of this award-winning text offers abundant instructor resources to simplify the planning and delivery of a successful course with emphasis on: electronic messages and digital media, professionalism, communication technology, and employment communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business writing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
English language |
| General subdivision |
Business English |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Loewy, Dana |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |