| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015028062 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780190271510 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.23 PA CO |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Pavlik, John V. |
| TITLE STATEMENT |
|---|
| Title |
Converging media : |
| Subtitle |
a new introduction to mass communication |
| Statement of responsibility, etc |
John V. Pavlik, Shawn McIntosh |
| EDITION STATEMENT |
|---|
| Edition |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Oxford ; |
| -- |
New York : |
| Publisher |
Oxford University Press, |
| Date |
2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 435 pages, 34 variously numbered pages ; |
| Size |
28 cm. |
| CONTENTS |
|---|
| Contents |
The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Mass media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Digital media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Internet |
| ADDED ENTRY |
|---|
| Name |
McIntosh, Shawn |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
5806 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
1544 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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5705 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
276 |
| ADDED ENTRY |
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| -- |
5807 |