Converging media : a new introduction to mass communication
By: Pavlik, John V
Title By: McIntosh, Shawn
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2016.Edition: 5th ed.Description: xxxiii, 435 pages, 34 variously numbered pages ; 28 cm.ISBN: 9780190271510Subject(s): Mass media | Digital media | InternetDDC classification: 302.23 PA CO Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23 PA CO (Browse shelf) | Available | T0011853 |
Includes bibliographical references and index.
The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.