| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006033833 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780618785919 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0618785914 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.8 LE GU |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Levinson, Jay Conrad |
| TITLE STATEMENT |
|---|
| Title |
Guerrilla marketing : |
| Subtitle |
easy and inexpensive strategies for making big profits from your small business |
| Statement of responsibility, etc |
Jay Conrad Levinson with Jeannie Levinson and Amy Levinson |
| EDITION STATEMENT |
|---|
| Edition |
4th ed., completely updated and expanded ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Publisher |
Houghton Mifflin, |
| Date |
c2007. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 368 p. ; |
| Size |
23 cm. |
| CONTENTS |
|---|
| Contents |
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Small business |
| Geographic |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Advertising |
| ADDED ENTRY |
|---|
| Name |
Levinson, Jeannie |
| ADDED ENTRY |
|---|
| Name |
Levinson, Amy |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip073/2006033833.html |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0702/2006033833-d.html |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0728/2006033833-s.html |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0737/2006033833-b.html |
| MAIN ENTRY--PERSONAL NAME |
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667 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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3 |
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1848 |
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669 |
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670 |
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671 |