Handbook of integrated CSR communication (Record no. 30942)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2016963433 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319446981 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 174.4 HA ND |
| TITLE STATEMENT | |
| Title | Handbook of integrated CSR communication |
| Statement of responsibility, etc | Sandra Diehl ... [et al.] |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cham : |
| Publisher | Springer, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xiii, 501 p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| SERIES STATEMENT | |
| Series statement | CSR, Sustainability, Ethics & Governance |
| CONTENTS | |
| Contents | The Concept of Integrated CSR Communication Introduction and Definition Part I: Theoretical Foundations of Integrated CSR Communication Part II: Managerial Aspects of Integrated CSR Communication Part III: Integrated CSR Communication and New Media Part IV: Intercultural Integrated CSR Communication Part V: Special Topics of Intercultural Integrated CSR Communication Research Outlook an Conclusion. |
| SUMMARY | |
| Summary | This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Business |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Industrial management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Business ethics |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Management |
| ADDED ENTRY | |
| Name | Diehl, Sandra, |
| Role | Edited by |
| ADDED ENTRY | |
| Name | Karmasin, Matthias, |
| Role | Edited by |
| ADDED ENTRY | |
| Name | Mueller, Barbara, |
| Role | Edited by |
| ADDED ENTRY | |
| Name | Terlutter, Ralf, |
| Role | Edited by |
| ADDED ENTRY | |
| Name | Weder, Franzisca, |
| Role | Edited by |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12 |
| Public note | Location Map |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-04-03 | AMAUK | 174.4 HA ND | T0055914 | 2017-03-20 | 2017-03-20 | REGULAR |