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Handbook of integrated CSR communication

Title By: Diehl, Sandra [Edited by] | Karmasin, Matthias [Edited by] | Mueller, Barbara [Edited by] | Terlutter, Ralf [Edited by] | Weder, Franzisca [Edited by]
Material type: BookSeries: CSR, Sustainability, Ethics & Governance.Publisher: Cham : Springer, c2017.Description: xiii, 501 p. : ill. ; 25 cm.ISBN: 9783319446981Subject(s): Business | Industrial management | Business ethics | ManagementDDC classification: 174.4 HA ND Online resources: Location Map
Summary:
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		174.4 HA ND (Browse shelf) Available T0055914
Total holds: 0

The Concept of Integrated CSR Communication
Introduction and Definition Part I: Theoretical Foundations of Integrated CSR Communication
Part II: Managerial Aspects of Integrated CSR Communication
Part III: Integrated CSR Communication and New Media
Part IV: Intercultural Integrated CSR Communication
Part V: Special Topics of Intercultural Integrated CSR Communication Research Outlook an Conclusion.

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

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