| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780128091982 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.472 WI BU |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Williams, Steve |
| TITLE STATEMENT |
|---|
| Title |
Business intelligence strategy and big data analytics : |
| Subtitle |
a general management perspective / |
| Statement of responsibility, etc |
Steve Williams |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Amsterdam : |
| Publisher |
Morgan Kaufmann is an imprint of Elsevier, |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 217 p. : |
| Other Details |
ill. ; |
| Size |
23 cm. |
| CONTENTS |
|---|
| Contents |
Introduction : The Challenge of Formulating Business Intelligence Strategy 1. The Personal Face of Business Intelligence 2. Business Intelligence in the Era of Big Data and Cognitive Business 3. The Strategic Importance of Business Intelligence 4. BI Opportunity Analysis 5. Prioritizing BI Opportunities (BIOs) 6. Leveraging BI for Performance Management, Process Improvement, and Decision Support 7. Meeting the Challenges of Enterprise BI 8. General Management Perspectives on Technical Topics |
| SUMMARY |
|---|
| Summary |
Including exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one’s company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. -- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Business intelligence |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Big data |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
2277 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
2278 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
2241 |