Business intelligence strategy and big data analytics : a general management perspective /
By: Williams, Steve
Material type:
BookPublisher: Amsterdam : Morgan Kaufmann is an imprint of Elsevier, c2016.Description: xxii, 217 p. : ill. ; 23 cm.ISBN: 9780128091982Subject(s): Business intelligence | Big dataDDC classification: 658.472 WI BU | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.472 WI BU (Browse shelf) | Available | T0055973 |
Includes bibliographical references and index.
Introduction : The Challenge of Formulating Business Intelligence Strategy 1. The Personal Face of Business Intelligence 2. Business Intelligence in the Era of Big Data and Cognitive Business 3. The Strategic Importance of Business Intelligence 4. BI Opportunity Analysis 5. Prioritizing BI Opportunities (BIOs) 6. Leveraging BI for Performance Management, Process Improvement, and Decision Support 7. Meeting the Challenges of Enterprise BI 8. General Management Perspectives on Technical Topics
Including exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one’s company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. --