| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319488592 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.802 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Tench, Ralph |
| TITLE STATEMENT |
|---|
| Title |
Communication excellence : |
| Subtitle |
how to develop, manage and lead exceptional communications |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Cham, Switzerland : |
| Publisher |
Palgrave Macmillan, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 215 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| CONTENTS |
|---|
| Contents |
Introduction.- Part I: Connected Organisations.- Commandment 1: Globalised.- Commandment 2: Mediatised.- Commandment 3: Reflective.- Part II: Influential Departments.- Commandment 4: Embedded.- Commandment 5: Datafied.- Commandment 6: Strategised.- Part III: Ambitious Professionals.- Commandment 7: Sagacious.- Commandment 8: Linked.- Commandment 9: Solid.- The Future Of Excellent Communication: From A Soft To A Hard Discipline.- About the European Communication Monitor And Its Methodology.- References. |
| SUMMARY |
|---|
| Summary |
Exploring the implications of 10 years of data from over 22,000 communication professionals across Europe, with case studies and interviews with chief communication officers from top companies and organizations, this book provides an insight into how to build, develop and lead excellent communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Communication |
| ADDED ENTRY |
|---|
| Name |
Zerfass, Ansgar |
| ADDED ENTRY |
|---|
| Name |
Tench, Ralph |
| ADDED ENTRY |
|---|
| Name |
Verhoeven, Piet |
| ADDED ENTRY |
|---|
| Name |
Vercic, Dejan |
| ADDED ENTRY |
|---|
| Name |
Verhoeven, Ansgar |
| MAIN ENTRY--PERSONAL NAME |
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3876 |
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3880 |
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5024 |