Communication excellence : how to develop, manage and lead exceptional communications
By: Tench, Ralph
Title By: Zerfass, Ansgar | Tench, Ralph | Verhoeven, Piet | Vercic, Dejan | Verhoeven, Ansgar
Publisher: Cham, Switzerland : Palgrave Macmillan, c2017.Description: xxxii, 215 p. : ill. ; 24 cm.ISBN: 9783319488592Subject(s): CommunicationDDC classification: 658.802| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 TE CO (Browse shelf) | Available | T0056243 |
Introduction.- Part I: Connected Organisations.- Commandment 1: Globalised.- Commandment 2: Mediatised.- Commandment 3: Reflective.- Part II: Influential Departments.- Commandment 4: Embedded.- Commandment 5: Datafied.- Commandment 6: Strategised.- Part III: Ambitious Professionals.- Commandment 7: Sagacious.- Commandment 8: Linked.- Commandment 9: Solid.- The Future Of Excellent Communication: From A Soft To A Hard Discipline.- About the European Communication Monitor And Its Methodology.- References.
Exploring the implications of 10 years of data from over 22,000 communication professionals across Europe, with case studies and interviews with chief communication officers from top companies and organizations, this book provides an insight into how to build, develop and lead excellent communication.