Marketing / (Record no. 31260)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2016046062 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259709074 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 GR MA |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Grewal, Dhruv |
| TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Dhruv Grewal, Michael Levy |
| EDITION STATEMENT | |
| Edition | 6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York, NY : |
| Publisher | McGraw-Hill Education, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxix, 678 p. : |
| Other Details | col. ill. ; |
| Size | 29 cm. |
| CONTENTS | |
| Contents | SECTION 1: Assessing The Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment SECTION 2: Understanding The Marketplace Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing SECTION 3: Targeting The Marketplace Chapter 9: Segmentation, Targeting, and Positioning Chapter 10: Marketing Research SECTION 4: Value Creation Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services: The Intangible Product SECTION 5: Value Capture Chapter 14: Pricing Concepts for Establishing Value Chapter 15: Strategic Pricing Methods SECTION 6: Value Delivery: Designing The Channel And Supply Chain Chapter 16: Supply Chain and Channel Management Chapter 17: Retailing and Omnichannel Marketing SECTION 7: Value Communication Chapter 18: Integrated Marketing Communications Chapter 19: Advertising, Public Relations, and Sales Promotions Chapter 20: Personal Selling and Sales Management. |
| SUMMARY | |
| Summary | Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging. |
| STUDY PROGRAM | |
| Program name | MARK804 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| ADDED ENTRY | |
| Name | Levy, Michael |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 4332 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| ADDED ENTRY | |
| -- | 4976 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-05-30 | AMAUK | 3 | 658.8 GR MA | T0056315 | 2021-10-06 | 2021-09-26 | 2017-05-18 | REGULAR |