Normal view MARC view ISBD view

Marketing /

By: Grewal, Dhruv
Title By: Levy, Michael
Material type: BookPublisher: New York, NY : McGraw-Hill Education, c2018.Edition: 6th ed.Description: xxxix, 678 p. : col. ill. ; 29 cm.ISBN: 9781259709074Program: MARK804Subject(s): MarketingDDC classification: 658.8 GR MA
Summary:
Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.8 GR MA (Browse shelf) Available T0056315

MARK804 Autumn2022

Total holds: 0

SECTION 1: Assessing The Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment SECTION 2: Understanding The Marketplace Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing SECTION 3: Targeting The Marketplace Chapter 9: Segmentation, Targeting, and Positioning Chapter 10: Marketing Research SECTION 4: Value Creation Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services: The Intangible Product SECTION 5: Value Capture Chapter 14: Pricing Concepts for Establishing Value Chapter 15: Strategic Pricing Methods SECTION 6: Value Delivery: Designing The Channel And Supply Chain Chapter 16: Supply Chain and Channel Management Chapter 17: Retailing and Omnichannel Marketing SECTION 7: Value Communication Chapter 18: Integrated Marketing Communications Chapter 19: Advertising, Public Relations, and Sales Promotions Chapter 20: Personal Selling and Sales Management.

Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.

Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.

MARK804

Powered by Koha