UOWD Library

Strategic advertising management (Record no. 31333)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015955917
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198703655
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 659.1 PE ST
MAIN ENTRY--PERSONAL NAME
Authors Percy, Larry
TITLE STATEMENT
Title Strategic advertising management
Statement of responsibility, etc Larry Percy, Richard Rosenbaum-Elliott
EDITION STATEMENT
Edition 5th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford (GB) :
Publisher Oxford University Press,
Date 2016.
PHYSICAL DESCRIPTION
Extent xxiv, 429 p. :
Other Details ill. ;
Size 25 cm.
CONTENTS
Contents PART ONE: OVERVIEW OF ADVERTISING AND PROMOTION; PART TWO: PLANNING CONSIDERATIONS; PART THREE: DEVELOPING THE STRATEGIC PLAN; PART FOUR: MAKING IT WORK; PART FIVE: INTEGRATING ADVERTISING AND PROMOTION
SUMMARY
Summary Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in
STUDY PROGRAM
Program name MARK940
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Sales promotion
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Advertising
General Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Strategic planning
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Communication in marketing
ADDED ENTRY
Name Elliott, Richard H.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://oldmy.uowdubai.ac.ae/library/login/login4.html
Public note eBook
MAIN ENTRY--PERSONAL NAME
-- 4614
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 166
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 4615
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 318
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 165
ADDED ENTRY
-- 4616
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Uniform Resource Identifier Public note
        University of Wollongong in Dubai University of Wollongong in Dubai Closed Reserve 2017-06-20 AMAUK 24 5 659.1 PE ST T0056397 2023-10-31 2023-10-23 2017-05-23 CRS link  
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-06-20 AMAUK 13 6 659.1 PE ST T0056398 2022-06-16 2022-05-05 2017-05-23 REGULAR    
        University of Wollongong in Dubai University of Wollongong in Dubai 3 day loan 2017-06-20 AMAUK 51 8 659.1 PE ST T0056399 2020-03-04 2020-02-04 2017-05-23 3 DAY LOAN    
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2019-10-20 Jamalon FZ LLC 6 3 659.1 PE ST T0062967 2023-11-07 2023-10-24 2017-05-23 REGULAR   Oct2019

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