Strategic advertising management
By: Percy, Larry
Title By: Elliott, Richard H
Material type:
BookPublisher: Oxford (GB) : Oxford University Press, 2016.Edition: 5th ed.Description: xxiv, 429 p. : ill. ; 25 cm.ISBN: 9780198703655Program: MARK940Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 PE ST Online resources: eBook
Summary:
Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Available | Oct2019 | T0062967 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Available | T0056397 | ||||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Available | T0056398 | ||||
| 3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 659.1 PE ST (Browse shelf) | Available | T0056399 |
Total holds: 0
PART ONE: OVERVIEW OF ADVERTISING AND PROMOTION; PART TWO: PLANNING CONSIDERATIONS; PART THREE: DEVELOPING THE STRATEGIC PLAN; PART FOUR: MAKING IT WORK; PART FIVE: INTEGRATING ADVERTISING AND PROMOTION
Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in
MARK940