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Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott

By: Contributor(s): Material type: TextTextPublication details: Oxford (GB) : Oxford University Press, 2016.Edition: 5th edDescription: xxiv, 429 p. : ill. ; 25 cmISBN:
  • 9780198703655
Subject(s): DDC classification:
  • 659.1 PE ST
Online resources: Summary: Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1 PE ST (Browse shelf(Opens below)) Available Oct2019 T0062967
REGULAR University of Wollongong in Dubai Main Collection 659.1 PE ST (Browse shelf(Opens below)) Available T0056397
REGULAR University of Wollongong in Dubai Main Collection 659.1 PE ST (Browse shelf(Opens below)) Available T0056398
3 DAY LOAN University of Wollongong in Dubai 3 day loan 659.1 PE ST (Browse shelf(Opens below)) Available T0056399

Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in

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