Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott
Material type:
- 9780198703655
- 659.1 PE ST
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf(Opens below)) | Available | Oct2019 | T0062967 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf(Opens below)) | Available | T0056397 | |||
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf(Opens below)) | Available | T0056398 | |||
3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 659.1 PE ST (Browse shelf(Opens below)) | Available | T0056399 |
Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in
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