| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016296994 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749472894 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749472901 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
659.1 AD LA |
| TITLE STATEMENT |
|---|
| Title |
Ad law : |
| Subtitle |
the essential guide to advertising law and regulation |
| Statement of responsibility, etc |
Edited by Richard Lindsay |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Publisher |
Kogan page, |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 388 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| GENERAL NOTE |
|---|
| General note |
"An IPA book"--Verso of title page. |
| SUMMARY |
|---|
| Summary |
The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Advertising law |
| General |
Great Britain |
| ADDED ENTRY |
|---|
| Name |
Lindsay, Richard, |
| Role |
Edited by |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
7040 |
| ADDED ENTRY |
|---|
| -- |
9782 |