Ad law : the essential guide to advertising law and regulation
Title By: Lindsay, Richard [Edited by]
Material type:
BookPublisher: London : Kogan page, c2016.Description: xxvi, 388 p. : ill. ; 24 cm.ISBN: 9780749472894; 0749472901Subject(s): Advertising law -- Great BritainDDC classification: 659.1 AD LA
Summary:
The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 AD LA (Browse shelf) | Available | T0057028 |
Total holds: 0
"An IPA book"--Verso of title page.
Includes bibliographical references and index.
The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns.