Essentials of marketing research : (Record no. 32141)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781292060163 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.83 MA ES |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Malhotra, Naresh K. |
| TITLE STATEMENT | |
| Title | Essentials of marketing research : |
| Subtitle | a hands-on orientation |
| Statement of responsibility, etc | Naresh K. Malhotra |
| EDITION STATEMENT | |
| Edition | Global edition |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Publisher | Pearson, |
| Date | c2015. |
| PHYSICAL DESCRIPTION | |
| Extent | 407 p. : |
| Other Details | ill. ; |
| Size | 29 cm. |
| SERIES STATEMENT | |
| Series statement | Always learning |
| CONTENTS | |
| Contents | Part I: Introduction and early phases of marketing research 1. Introduction to marketing research 2. Defining the marketing research problem and developing an approach Part II: Research design formulation 3. Research design, secondary and syndicated data 4. Qualitative research 5. Survey and observation 6. Experimentation and causal research 7. Measurement and scaling 8. Questionnaire and form design 9. Sampling design and procedures Part III: Data collection, analysis, and reporting 10. Data collection and preparation 11. Data analysis: frequency distribution, hypothesis testing, and cross-tabulation 12. Data analysis: Hypothesis testing related to differences, correlation, and regression 13. Report preparation and presentation. |
| SUMMARY | |
| Summary | Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing research |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_proquest_ebookcentral_EBC5138326 |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 8630 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 123 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 2017-08-27 | AMAUK | 5 | 658.83 MA ES | T0057400 | 2021-10-31 | 2021-10-31 | 2017-08-27 | CRS | Ebook Available | ||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-08-27 | AMAUK | 35 | 658.83 MA ES | T0057401 | 2020-01-08 | 2020-01-08 | 2017-08-27 | 3 DAY LOAN | 11 | 2020-01-11 | |||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Tardis | 2019-09-22 | Jamalon | 658.83 MA ES | T0063047 | 2019-09-22 | 2017-08-27 | TEACHER REF | Ebook Available |