Essentials of marketing research : (Record no. 32141)
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| ISBN | |
|---|---|
| International Standard Book Number | 9781292060163 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.83 MA ES |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Malhotra, Naresh K. |
| TITLE STATEMENT | |
| Title | Essentials of marketing research : |
| Subtitle | a hands-on orientation |
| Statement of responsibility, etc. | Naresh K. Malhotra |
| EDITION STATEMENT | |
| Edition statement | Global edition |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Publisher | Pearson, |
| Date | c2015. |
| PHYSICAL DESCRIPTION | |
| Extent | 407 p. : |
| Other Details | ill. ; |
| Size | 29 cm. |
| SERIES STATEMENT | |
| Series statement | Always learning |
| SUMMARY | |
| Summary | Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing research |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_proquest_ebookcentral_EBC5138326">https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_proquest_ebookcentral_EBC5138326</a> |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 8630 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 123 |
| Date last seen | Total checkouts | Full call number | Barcode | Date last borrowed | Uniform resource identifier | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31/10/2021 | 5 | 658.83 MA ES | T0057400 | 31/10/2021 | link | 27/08/2017 | CRS | Ebook Available | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 27/08/2017 | AMAUK | ||||||
| 08/01/2020 | 35 | 658.83 MA ES | T0057401 | 08/01/2020 | 27/08/2017 | 3 DAY LOAN | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 27/08/2017 | AMAUK | 11 | 11/01/2020 | ||||||
| 24/05/2023 | 2 | 658.83 MA ES | T0063047 | 10/05/2023 | 27/08/2017 | REGULAR | Ebook Available | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 22/09/2019 | Jamalon |