New products management (Record no. 32146)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781259254345 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.575 CR NE |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Crawford, Merle |
| TITLE STATEMENT | |
| Title | New products management |
| Statement of responsibility, etc | Merle Crawford, Anthony Di Benedetto |
| EDITION STATEMENT | |
| Edition | 11th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York, NY : |
| Publisher | McGraw-Hill Education, |
| Date | c2015. |
| PHYSICAL DESCRIPTION | |
| Extent | xx, 588 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| CONTENTS | |
| Contents | Machine generated contents note: ch. 1 The Strategic Elements of Product Development -- Setting -- The Importance of New Products -- Globalization and New Product Development -- How Product Development Is Different -- What Is a New Product, and What Leads to Success? -- Does This Field of Activity Have a Unique Vocabulary? -- Does the Field of New Products Offer Careers? -- The Strategic Elements of Product Development -- The Basic New Products Process -- The Other Strategic Elements -- Product Development in Action -- |
| SUMMARY | |
| Summary | Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book. |
| STUDY PROGRAM | |
| Program name | MARK956 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | New products |
| Geographic | Management |
| ADDED ENTRY | |
| Name | Di Benedetto, Anthony |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=cat03332a&AN=uow.b2878076&site=eds-live |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 8766 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 8644 |
| ADDED ENTRY | |
| -- | 8767 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Uniform Resource Identifier | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-09-07 | ABE Bookshop | 12 | 2 | 658.575 CR NE | T0057414 | 2019-10-22 | 2019-10-22 | link | 2017-08-27 | REGULAR | |||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 2017-09-07 | ABE Bookshop | 15 | 1 | 658.575 CR NE | T0057415 | 2019-09-30 | 2019-09-30 | 2017-08-27 | CRS | |||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-09-07 | ABE Bookshop | 28 | 9 | 658.575 CR NE | T0057416 | 2021-01-19 | 2021-01-17 | 2017-08-27 | 3 DAY LOAN | Ebook Available |