New products management (Record no. 32146)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259254345
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.575 CR NE
MAIN ENTRY--PERSONAL NAME
Authors Crawford, Merle
TITLE STATEMENT
Title New products management
Statement of responsibility, etc Merle Crawford, Anthony Di Benedetto
EDITION STATEMENT
Edition 11th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York, NY :
Publisher McGraw-Hill Education,
Date c2015.
PHYSICAL DESCRIPTION
Extent xx, 588 p. :
Other Details ill. ;
Size 24 cm.
CONTENTS
Contents Machine generated contents note: ch. 1 The Strategic Elements of Product Development --
Setting --
The Importance of New Products --
Globalization and New Product Development --
How Product Development Is Different --
What Is a New Product, and What Leads to Success? --
Does This Field of Activity Have a Unique Vocabulary? --
Does the Field of New Products Offer Careers? --
The Strategic Elements of Product Development --
The Basic New Products Process --
The Other Strategic Elements --
Product Development in Action --
SUMMARY
Summary
Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.
STUDY PROGRAM
Program name MARK956
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading New products
Geographic Management
ADDED ENTRY
Name Di Benedetto, Anthony
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=cat03332a&AN=uow.b2878076&site=eds-live
Public note Ebook
MAIN ENTRY--PERSONAL NAME
-- 8766
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 8644
ADDED ENTRY
-- 8767
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Uniform Resource Identifier Price effective from Koha item type Public note
        Non-fiction University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-09-07 ABE Bookshop 12 2 658.575 CR NE T0057414 2019-10-22 2019-10-22 link 2017-08-27 REGULAR  
          University of Wollongong in Dubai University of Wollongong in Dubai Closed Reserve 2017-09-07 ABE Bookshop 15 1 658.575 CR NE T0057415 2019-09-30 2019-09-30   2017-08-27 CRS  
          University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-09-07 ABE Bookshop 28 9 658.575 CR NE T0057416 2021-01-19 2021-01-17   2017-08-27 3 DAY LOAN Ebook Available

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