New products management (Record no. 32146)
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ISBN | |
---|---|
International Standard Book Number | 9781259254345 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 658.575 CR NE |
MAIN ENTRY--PERSONAL AUTHOR | |
Authors | Crawford, Merle |
TITLE STATEMENT | |
Title | New products management |
Statement of responsibility, etc. | Merle Crawford, Anthony Di Benedetto |
EDITION STATEMENT | |
Edition statement | 11th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York, NY : |
Publisher | McGraw-Hill Education, |
Date | c2015. |
PHYSICAL DESCRIPTION | |
Extent | xx, 588 p. : |
Other Details | ill. ; |
Size | 24 cm. |
SUMMARY | |
Summary | <br/>Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book. |
STUDY PROGRAM | |
Program name | MARK956 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | New products |
Geographic | Management |
ADDED ENTRY | |
Personal name | Di Benedetto, Anthony |
ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003361906406666">https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003361906406666</a> |
Public note | Ebook |
MAIN ENTRY--PERSONAL AUTHOR | |
-- | 8766 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 8644 |
ADDED ENTRY | |
-- | 8767 |
Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last borrowed | Uniform resource identifier | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Public note |
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26/06/2023 | 16 | 4 | 658.575 CR NE | T0057414 | 25/05/2023 | link | 27/08/2017 | CRS | Dewey Decimal Classification | Non-fiction | University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 07/09/2017 | ABE Bookshop | |||||
11/06/2025 | 16 | 2 | 658.575 CR NE | T0057415 | 21/04/2025 | 27/08/2017 | CRS | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 07/09/2017 | ABE Bookshop | |||||||
03/11/2022 | 29 | 9 | 658.575 CR NE | T0057416 | 02/11/2022 | 27/08/2017 | 3 DAY LOAN | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 07/09/2017 | ABE Bookshop | Ebook Available |