New products management (Record no. 32146)

MARC details
ISBN
International Standard Book Number 9781259254345
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.575 CR NE
MAIN ENTRY--PERSONAL AUTHOR
Authors Crawford, Merle
TITLE STATEMENT
Title New products management
Statement of responsibility, etc. Merle Crawford, Anthony Di Benedetto
EDITION STATEMENT
Edition statement 11th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York, NY :
Publisher McGraw-Hill Education,
Date c2015.
PHYSICAL DESCRIPTION
Extent xx, 588 p. :
Other Details ill. ;
Size 24 cm.
SUMMARY
Summary <br/>Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.
STUDY PROGRAM
Program name MARK956
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading New products
Geographic Management
ADDED ENTRY
Personal name Di Benedetto, Anthony
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003361906406666">https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003361906406666</a>
Public note Ebook
MAIN ENTRY--PERSONAL AUTHOR
-- 8766
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 8644
ADDED ENTRY
-- 8767
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Uniform resource identifier Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition Public note
26/06/2023 16 4 658.575 CR NE T0057414 25/05/2023 link 27/08/2017 CRS   Dewey Decimal Classification     Non-fiction   University of Wollongong in Dubai University of Wollongong in Dubai Closed Reserve 07/09/2017 ABE Bookshop  
11/06/2025 16 2 658.575 CR NE T0057415 21/04/2025   27/08/2017 CRS   Dewey Decimal Classification         University of Wollongong in Dubai University of Wollongong in Dubai Closed Reserve 07/09/2017 ABE Bookshop  
03/11/2022 29 9 658.575 CR NE T0057416 02/11/2022   27/08/2017 3 DAY LOAN   Dewey Decimal Classification         University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/09/2017 ABE Bookshop Ebook Available