New products management (Record no. 32146)
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INTERNATIONAL STANDARD BOOK NUMBER | |
---|---|
International Standard Book Number | 9781259254345 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 658.575 CR NE |
MAIN ENTRY--PERSONAL NAME | |
Authors | Crawford, Merle |
TITLE STATEMENT | |
Title | New products management |
Statement of responsibility, etc | Merle Crawford, Anthony Di Benedetto |
EDITION STATEMENT | |
Edition | 11th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York, NY : |
Publisher | McGraw-Hill Education, |
Date | c2015. |
PHYSICAL DESCRIPTION | |
Extent | xx, 588 p. : |
Other Details | ill. ; |
Size | 24 cm. |
CONTENTS | |
Contents | Machine generated contents note: ch. 1 The Strategic Elements of Product Development -- Setting -- The Importance of New Products -- Globalization and New Product Development -- How Product Development Is Different -- What Is a New Product, and What Leads to Success? -- Does This Field of Activity Have a Unique Vocabulary? -- Does the Field of New Products Offer Careers? -- The Strategic Elements of Product Development -- The Basic New Products Process -- The Other Strategic Elements -- Product Development in Action -- |
SUMMARY | |
Summary | Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book. |
STUDY PROGRAM | |
Program name | MARK956 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | New products |
Geographic | Management |
ADDED ENTRY | |
Name | Di Benedetto, Anthony |
ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003361906406666 |
Public note | Ebook |
MAIN ENTRY--PERSONAL NAME | |
-- | 8766 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 8644 |
ADDED ENTRY | |
-- | 8767 |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Non-fiction | University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 2017-09-07 | ABE Bookshop | 16 | 4 | 658.575 CR NE | T0057414 | 2023-06-26 | 2023-05-25 | 2017-08-27 | CRS | |||||
University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 2017-09-07 | ABE Bookshop | 15 | 1 | 658.575 CR NE | T0057415 | 2019-09-30 | 2019-09-30 | 2017-08-27 | CRS | ||||||
University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-09-07 | ABE Bookshop | 29 | 9 | 658.575 CR NE | T0057416 | 2022-11-03 | 2022-11-02 | 2017-08-27 | 3 DAY LOAN | Ebook Available |