New products management Merle Crawford, Anthony Di Benedetto
Material type:
- 9781259254345
- 658.575 CR NE
Item type | Current library | Collection | Call number | URL | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
CRS | University of Wollongong in Dubai Closed Reserve | Non-fiction | 658.575 CR NE (Browse shelf(Opens below)) | More online. | Available | T0057414 | |||
CRS | University of Wollongong in Dubai Closed Reserve | 658.575 CR NE (Browse shelf(Opens below)) | Available | T0057415 | |||||
3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.575 CR NE (Browse shelf(Opens below)) | Available | Ebook Available | T0057416 |
Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.
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