Digital marketing excellence : (Record no. 32358)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016041418
ISBN
International Standard Book Number 9781138191709
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.872 SM DI
MAIN ENTRY--PERSONAL AUTHOR
Authors Chaffey, Dave
TITLE STATEMENT
Title Digital marketing excellence :
Subtitle planning, optimizing and integrating online marketing
Statement of responsibility, etc. Dave Chaffey and PR Smith
EDITION STATEMENT
Edition statement 5th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Publisher Routledge,
Date c2017.
PHYSICAL DESCRIPTION
Extent xxvii, 660 p. :
Other Details col. ill. ;
Size 26 cm.
GENERAL NOTE
General note Revised edition of the authors' eMarketing excellence, first published in 2002.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
SUMMARY
Summary Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.<br/><br/>A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.
STUDY PROGRAM
Program name MARK301
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Internet marketing
ADDED ENTRY
Personal name Chaffey, Dave
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral-proquest-com.ezproxy.uow.edu.au/lib/UOW/detail.action?docID=4834186">https://ebookcentral-proquest-com.ezproxy.uow.edu.au/lib/UOW/detail.action?docID=4834186</a>
Public note Ebook
MAIN ENTRY--PERSONAL AUTHOR
-- 2142
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1603
ADDED ENTRY
-- 2142
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
09/02/2019 13 5 658.872 SM DI T0057733 03/02/2019 15/10/2017 3 DAY LOAN April2018   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 06/05/2018 Kinokuniya
10/11/2022 7   658.872 SM DI T0060361 09/11/2022 30/07/2018 REGULAR     Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 09/10/2018 AMAUK
14/11/2024 11 3 658.872 SM DI T0060362 11/01/2019 30/07/2018 REGULAR     Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 30/07/2018 AMAUK