Digital marketing excellence : (Record no. 32358)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2016041418 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138191709 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 SM DI |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Chaffey, Dave |
| TITLE STATEMENT | |
| Title | Digital marketing excellence : |
| Subtitle | planning, optimizing and integrating online marketing |
| Statement of responsibility, etc | Dave Chaffey and PR Smith |
| EDITION STATEMENT | |
| Edition | 5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Routledge, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xxvii, 660 p. : |
| Other Details | col. ill. ; |
| Size | 26 cm. |
| GENERAL NOTE | |
| General note | Revised edition of the authors' eMarketing excellence, first published in 2002. |
| CONTENTS | |
| Contents | Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index. |
| SUMMARY | |
| Summary | Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. |
| STUDY PROGRAM | |
| Program name | MARK301 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| ADDED ENTRY | |
| Name | Chaffey, Dave |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://ebookcentral-proquest-com.ezproxy.uow.edu.au/lib/UOW/detail.action?docID=4834186 |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 2142 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| ADDED ENTRY | |
| -- | 2142 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-05-06 | Kinokuniya | 13 | 5 | 658.872 SM DI | T0057733 | 2019-02-09 | 2019-02-03 | 2017-10-15 | 3 DAY LOAN | April2018 | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-10-09 | AMAUK | 7 | 658.872 SM DI | T0060361 | 2022-11-10 | 2022-11-09 | 2018-07-30 | REGULAR | ||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-07-30 | AMAUK | 11 | 3 | 658.872 SM DI | T0060362 | 2019-01-11 | 2019-01-11 | 2018-07-30 | REGULAR |