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Digital marketing excellence : planning, optimizing and integrating online marketing Dave Chaffey and PR Smith

By: Contributor(s): Material type: TextTextPublication details: London : Routledge, c2017.Edition: 5th edDescription: xxvii, 660 p. : col. ill. ; 26 cmISBN:
  • 9781138191709
Subject(s): DDC classification:
  • 658.872 SM DI
Online resources: Summary: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 SM DI (Browse shelf(Opens below)) Available T0060361
REGULAR University of Wollongong in Dubai Main Collection 658.872 SM DI (Browse shelf(Opens below)) Available T0060362
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.872 SM DI (Browse shelf(Opens below)) Available April2018 T0057733

Revised edition of the authors' eMarketing excellence, first published in 2002.

Includes bibliographical references and index.

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.

A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.

MARK301

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