Brand new China : (Record no. 3236)

000 -LEADER
fixed length control field 01500pam a2200349 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070705s2008 maua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007027501
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780674026803 (trade : alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0674026802 (trade : alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ICrlF
GEOGRAPHIC AREA CODE
Geographic area code a-cc---
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5813.C5
Item number W37 2008
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/0951
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093431.0
CONTROL NUMBER
control field 20750
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Wang, Jing,
Dates associated with a name 1950-
TITLE STATEMENT
Title Brand new China :
Remainder of title advertising, media, and commercial culture /
Statement of responsibility, etc Jing Wang.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cambridge, Mass. :
Name of publisher, distributor, etc Harvard University Press,
Date of publication, distribution, etc 2008.
PHYSICAL DESCRIPTION
Extent xiii, 411 p. :
Other physical details ill ;
Dimensions 22 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 315-392) and index.
FORMATTED CONTENTS NOTE
Formatted contents note Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto : youth culture and music marketing -- CCTV and advertising media.
SUMMARY, ETC.
Summary, etc A comprehensive look at the advertising industry in China, describing American influence, marketing strategies, and the impact of new media practices on Chinese advertising.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision China.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision China.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
Geographic subdivision China.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision China.
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision China.
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
Source of heading or term sears.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2008-07-02 AMAUS 1 659.10951 WA BR T0033568 2018-08-30 2018-08-08 28.95 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-06-13 F. Delbanco   659.10951 WA BR T0044904 2017-01-26   25.68 2017-01-26 REGULAR

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