| 000 -LEADER |
|---|
| fixed length control field |
01500pam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070705s2008 maua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007027501 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780674026803 (trade : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0674026802 (trade : alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
ICrlF |
| GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-cc--- |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.C5 |
| Item number |
W37 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/0951 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093431.0 |
| CONTROL NUMBER |
|---|
| control field |
20750 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wang, Jing, |
| Dates associated with a name |
1950- |
| TITLE STATEMENT |
|---|
| Title |
Brand new China : |
| Remainder of title |
advertising, media, and commercial culture / |
| Statement of responsibility, etc |
Jing Wang. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cambridge, Mass. : |
| Name of publisher, distributor, etc |
Harvard University Press, |
| Date of publication, distribution, etc |
2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 411 p. : |
| Other physical details |
ill ; |
| Dimensions |
22 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 315-392) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto : youth culture and music marketing -- CCTV and advertising media. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
A comprehensive look at the advertising industry in China, describing American influence, marketing strategies, and the impact of new media practices on Chinese advertising. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
China. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
China. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Geographic subdivision |
China. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
China. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
China. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |