Brand new China : advertising, media, and commercial culture /
By: Wang, Jing
Material type: BookPublisher: Cambridge, Mass. : Harvard University Press, 2008.Description: xiii, 411 p. : ill ; 22 cm.ISBN: 9780674026803 (trade : alk. paper); 0674026802 (trade : alk. paper)Subject(s): Advertising -- China | Marketing -- China | Brand name products -- China | Advertising -- China | Marketing -- China | Brand name productsDDC classification: 659.1/0951
Summary:
A comprehensive look at the advertising industry in China, describing American influence, marketing strategies, and the impact of new media practices on Chinese advertising.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.10951 WA BR (Browse shelf) | Available | T0044904 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.10951 WA BR (Browse shelf) | Available | T0033568 |
Total holds: 0
Includes bibliographical references (p. 315-392) and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto : youth culture and music marketing -- CCTV and advertising media.
A comprehensive look at the advertising industry in China, describing American influence, marketing strategies, and the impact of new media practices on Chinese advertising.
Adult Follett Library Resources.