| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016048837 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781474221573 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
745.4 DA VI |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Davis, Meredith |
| TITLE STATEMENT |
|---|
| Title |
Visual communication design : |
| Subtitle |
an introduction to design concepts in everyday experience |
| Statement of responsibility, etc |
Meredith Davis and Jamer Hunt |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London, UK : |
| Publisher |
Bloomsbury Visual Arts, |
| Date |
2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
208 p. : |
| Other Details |
col. ill. ; |
| Size |
27 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Required reading range |
| SUMMARY |
|---|
| Summary |
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Design |
| General |
Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Visual communication |
| General |
Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
DESIGN / General |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
DESIGN / Graphic Arts / General |
| ADDED ENTRY |
|---|
| Name |
Hunt, Jamer |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
10390 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
15528 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
15529 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
10393 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
10394 |
| ADDED ENTRY |
|---|
| -- |
10395 |