Visual communication design : an introduction to design concepts in everyday experience
By: Davis, Meredith
Title By: Hunt, Jamer
Material type: BookSeries: Required reading range.Publisher: London, UK : Bloomsbury Visual Arts, 2017.Description: 208 p. : col. ill. ; 27 cm.ISBN: 9781474221573Subject(s): Design -- Textbooks | Visual communication -- Textbooks | DESIGN / General | DESIGN / Graphic Arts / GeneralDDC classification: 745.4 DA VI
Summary:
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"--
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 745.4 DA VI (Browse shelf) | Available | T0057878 |
Total holds: 0
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"--