| 000 -LEADER |
|---|
| fixed length control field |
00941cam a2200301 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070924s2008 caua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007039239 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412956475 (pbk. : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412956471 (pbk. : alk. paper) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn173502721 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)173502721 |
| Canceled/invalid control number |
(OCoLC)156821517 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5414 |
| Item number |
.K67 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093436.0 |
| CONTROL NUMBER |
|---|
| control field |
20813 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| TITLE STATEMENT |
|---|
| Title |
Social marketing : |
| Remainder of title |
influencing behaviors for good / |
| Statement of responsibility, etc |
Philip Kotler, Nancy R. Lee. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Los Angeles : |
| Name of publisher, distributor, etc |
Sage Publications, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 444 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 403-427) and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Behavior modification. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy, |
| Dates associated with a name |
1932- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |