Social marketing : influencing behaviors for good /
By: Kotler, Philip
Title By: Lee, Nancy
Material type:
BookPublisher: Los Angeles : Sage Publications, c2008.Edition: 3rd ed.Description: xii, 444 p. : ill ; 24 cm.ISBN: 9781412956475 (pbk. : alk. paper); 1412956471 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8509 KO SO (Browse shelf) | Available | T0033815 |
Total holds: 0
Includes bibliographical references (p. 403-427) and indexes.