| 000 -LEADER |
|---|
| fixed length control field |
01364pam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080731s2008 enka 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007905838 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780500287330 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
0500287330 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0500287333 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
ICrlF |
| LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original and/or intermediate translations of text |
ger |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.P73613 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093443.0 |
| CONTROL NUMBER |
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| control field |
20885 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pricken, Mario. |
| UNIFORM TITLE |
|---|
| Uniform title |
Kribbeln im Kopf. |
| Language of a work |
English |
| TITLE STATEMENT |
|---|
| Title |
Creative advertising : |
| Remainder of title |
ideas and techniques from the world's best campaigns / |
| Statement of responsibility, etc |
Mario Pricken. |
| EDITION STATEMENT |
|---|
| Edition statement |
New ed., Rev. and updated. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Thames & Hudson, |
| Date of publication, distribution, etc |
2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
255 p. : |
| Other physical details |
ill. (some col ; |
| Dimensions |
29 cm. |
| GENERAL NOTE |
|---|
| General note |
"Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Presents over 450 illustrations of advertising from around the world, showcasing examples from magazines, billboards, television, movies, and the Internet that use illusion and paradox, metaphor and analogy, and shock tactics and humor to convey their message. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| General subdivision |
Technique. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| General subdivision |
Technique. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REFERENCE |