Creative advertising : ideas and techniques from the world's best campaigns /
By: Pricken, Mario
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Presents over 450 illustrations of advertising from around the world, showcasing examples from magazines, billboards, television, movies, and the Internet that use illusion and paradox, metaphor and analogy, and shock tactics and humor to convey their message.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REFERENCE | University of Wollongong in Dubai Reference | 659.1 PR CR (Browse shelf) | Available | T0034336 |
Total holds: 0
"Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso.
Presents over 450 illustrations of advertising from around the world, showcasing examples from magazines, billboards, television, movies, and the Internet that use illusion and paradox, metaphor and analogy, and shock tactics and humor to convey their message.
Adult Follett Library Resources.