UOWD Library

Marketing management : (Record no. 3393)

000 -LEADER
fixed length control field 00972cam a22003014a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060703s2008 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006022082
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529820 (alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073529826 (alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M352324 2008
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/1
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093444.0
CONTROL NUMBER
control field 20909
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker)
TITLE STATEMENT
Title Marketing management :
Remainder of title a strategic decision-making approach /
Statement of responsibility, etc John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
EDITION STATEMENT
Edition statement 6th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2008.
PHYSICAL DESCRIPTION
Extent xxii, 533 p. :
Other physical details ill ;
Dimensions 26 cm.
SERIES STATEMENT
Series statement Mcgraw-Hill/Irwin series in marketing
GENERAL NOTE
General note Previous ed. entered under title.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2008-10-26 AMAUS 658.8 MU MA T0034373 2017-01-26 129.37 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2009-01-18 Donation 658.8 MU MA T0035074 2017-01-26 0.00 2017-01-26 REGULAR

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