Marketing management : a strategic decision-making approach /
By: Mullins, John W. (John Walker)
Title By: Walker, Orville C
Material type:
BookSeries: Mcgraw-Hill/Irwin series in marketing.Publisher: New York : McGraw-Hill, c2008.Edition: 6th ed.Description: xxii, 533 p. : ill ; 26 cm.ISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MU MA (Browse shelf) | Available | T0035074 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MU MA (Browse shelf) | Available | T0034373 |
Total holds: 0
Previous ed. entered under title.
Includes bibliographical references and index.