Understanding public relations : (Record no. 34293)

MARC details
ISBN
International Standard Book Number 9781473913097
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 659.2 ED UN
MAIN ENTRY--PERSONAL AUTHOR
Authors Edwards, Lee
TITLE STATEMENT
Title Understanding public relations :
Subtitle theory, culture and society
Statement of responsibility, etc. Lee Edwards
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Los Angeles :
Publisher SAGE,
Date c2018.
PHYSICAL DESCRIPTION
Extent 279 p. :
Other Details ill. ;
Size 26 cm.
SUMMARY
Summary This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Public relations
MAIN ENTRY--PERSONAL AUTHOR
-- 19709
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 4796
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
12/06/2018 659.2 ED UN T0060045 12/06/2018 REGULAR July2018   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 09/07/2018 AMAUK