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Understanding public relations : theory, culture and society Lee Edwards

By: Publication details: Los Angeles : SAGE, c2018.Description: 279 p. : ill. ; 26 cmISBN:
  • 9781473913097
Subject(s): DDC classification:
  • 659.2 ED UN
Summary: This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
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Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 ED UN (Browse shelf(Opens below)) Available July2018 T0060045

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

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