| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017051833 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781506381466 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
808.0663 FI DY |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Filak, Vincent F. |
| TITLE STATEMENT |
|---|
| Title |
Dynamics of media writing : |
| Subtitle |
adapt and connect / |
| Statement of responsibility, etc |
Vincent F. Filak |
| EDITION STATEMENT |
|---|
| Edition |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Thousand Oaks, California : |
| Publisher |
CQ Press, a division of Sage Publications, Inc., |
| Date |
c2019. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 268 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SUMMARY |
|---|
| Summary |
This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media |
| General |
Authorship |
| Form |
Handbooks, manuals, etc. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Journalism |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
23058 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
23059 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
915 |