International marketing (Record no. 35469)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2018941471 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781506389226 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.848 BA IN |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Baack, Daniel W. |
| TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc | Daniel W. Baack, Barbara Czarnecka & Donald Baack |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Sage, |
| Date | c2019. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxix, 632 p. : |
| Other Details | maps, col. ill. ; |
| Size | 27 cm. |
| SUMMARY | |
| Summary | Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | International Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| ADDED ENTRY | |
| Name | Czarnecka, Barbara |
| ADDED ENTRY | |
| Name | Baack, Donald |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 25341 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 531 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| ADDED ENTRY | |
| -- | 25342 |
| ADDED ENTRY | |
| -- | 15055 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-02-20 | AMAUK | 1 | 658.848 BA IN | T0061705 | 2020-01-09 | 2020-01-04 | 2019-01-24 | REGULAR | Feb2019 |