| 000 -LEADER |
|---|
| fixed length control field |
01057cam a22003014a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060316s2006 enka 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006008964 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
074944665X (pbk.) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm65187302 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
U53 2006 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093508.0 |
| CONTROL NUMBER |
|---|
| control field |
21211 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cheverton, Peter. |
| TITLE STATEMENT |
|---|
| Title |
Understanding brands / |
| Statement of responsibility, etc |
Peter Cheverton. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2006. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 139 p. : |
| Other physical details |
ill ; |
| Dimensions |
22 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Creating success |
| GENERAL NOTE |
|---|
| General note |
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?". |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cheverton, Peter. |
| Title of a work |
How Come Your Brand Isn't Working Hard Enough? |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Creating success. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |