Understanding brands /
By: Cheverton, Peter
Title By: Cheverton, Peter. How Come Your Brand Isn't Working Hard Enough?
Material type:
BookSeries: Creating success.Publisher: London ; Philadelphia : Kogan Page, 2006.Description: x, 139 p. : ill ; 22 cm.ISBN: 074944665X (pbk.)Subject(s): Brand name products | Product managementDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 CH UN (Browse shelf) | Available | T0035494 |
Total holds: 0
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?".