Marketing : (Record no. 3723)

MARC details
000 -LEADER
fixed length control field 00904cam a2200301 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080131s2007 at a b 001 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008360400
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470814697 (pbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470814691
CATALOGING SOURCE
Original cataloging agency ANL
Language of cataloging eng
Transcribing agency DLC
Modifying agency ANL
-- DLC
AUTHENTICATION CODE
Authentication code lccopycat
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M29754 2007
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093511.0
CONTROL NUMBER
control field 21250
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title Marketing :
Remainder of title core concepts and applications /
Statement of responsibility, etc. W. Pride ... [et al.].
EDITION STATEMENT
Edition statement 2nd Asia-Pacific ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Milton, Qld. :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. 2007.
PHYSICAL DESCRIPTION
Extent xxii, 558 p. :
Other physical details col. ill ;
Dimensions 26 cm.
GENERAL NOTE
General note Previous ed.: 2006.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 535-547) and index.
SUMMARY, ETC.
Summary, etc. Introductory marketing textbook.
STUDY PROGRAM INFORMATION NOTE
Program name MARK101
Institution to which field applies UOWD
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Textbooks.
ADDED ENTRY--PERSONAL NAME
Personal name Pride, William M.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 EL MA T0035678 100.77 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 11/03/2009 Alibris 100.77