Marketing : core concepts and applications /
Title By: Pride, William M
Material type: BookPublisher: Milton, Qld. : John Wiley, 2007.Edition: 2nd Asia-Pacific ed.Description: xxii, 558 p. : col. ill ; 26 cm.ISBN: 9780470814697 (pbk.); 0470814691Program: MARK101Subject(s): Marketing -- TextbooksDDC classification: 658.8
Summary:
Introductory marketing textbook.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 EL MA (Browse shelf) | Available | T0035678 |
Total holds: 0
Previous ed.: 2006.
Includes bibliographical references (p. 535-547) and index.
Introductory marketing textbook.
MARK101 UOWD