Advertising & IMC : (Record no. 37420)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781292262062 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292262060 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 659.1 MO AD |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Moriarty, Sandra |
| TITLE STATEMENT | |
| Title | Advertising & IMC : |
| Subtitle | principles & practice |
| Statement of responsibility, etc | Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells |
| VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and IMC |
| EDITION STATEMENT | |
| Edition | 11th ed. |
| EDITION STATEMENT | |
| Edition | Global edition. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Publisher | Pearson, |
| Date | c2019. |
| PHYSICAL DESCRIPTION | |
| Extent | 664 p. : |
| Other Details | ill. ; |
| Size | 28 cm. |
| GENERAL NOTE | |
| General note | Includes Internet access. Includes ebook access. Previous edition: 2015. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Advertising |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Communication in marketing |
| ADDED ENTRY | |
| Name | Mitchell, Nancy, |
| Dates | 1950- |
| ADDED ENTRY | |
| Name | Wood, Charles |
| ADDED ENTRY | |
| Name | Wells, William D. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361498006666 |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 34167 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 669 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 165 |
| ADDED ENTRY | |
| -- | 34157 |
| ADDED ENTRY | |
| -- | 33833 |
| ADDED ENTRY | |
| -- | 33832 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Date last borrowed | Public note | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2020-01-30 | AMAUK | 659.1 MO AD | T0064111 | 2020-01-07 | 2020-01-07 | REGULAR | ||||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2020-01-15 | AMAUS | 659.1 MO AD | T0064208 | 2021-11-24 | 2020-01-15 | REGULAR | 5 | 2021-11-21 | Jan2020 | |||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2020-01-15 | AMAUS | 659.1 MO AD | T0064209 | 2020-03-01 | 2020-01-15 | 3 DAY LOAN | 5 | 2020-02-24 | 3 | |||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Tardis | 2020-03-18 | Kinokuniya | 659.1 MO AD | T0064234 | 2020-06-15 | 2020-01-15 | TEACHER REF | 1 | 2020-01-28 | Teacher Reference | |||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 2020-01-28 | AMAUK | 659.1 MO AD | T0064235 | 2020-02-23 | 2020-01-15 | CRS | 3 | 2020-02-23 |