| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292304021 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.84 GR GL |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Green, Mark C. |
| TITLE STATEMENT |
|---|
| Title |
Global marketing |
| Statement of responsibility, etc |
Mark C. Green, Warren J. Keegan |
| EDITION STATEMENT |
|---|
| Edition |
10th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Upper Saddle River : |
| Publisher |
Pearson, |
| Date |
c2020. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
627 p. : |
| Other Details |
ill. ; |
| Size |
28 cm. |
| SUMMARY |
|---|
| Summary |
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. |
| STUDY PROGRAM |
|---|
| Program name |
MARK957 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Export marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
International trade |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| General |
Management |
| ADDED ENTRY |
|---|
| Name |
Keegan, Warren J. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361171206666 |
| Public note |
Ebook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
9146 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8614 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
504 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
2 |
| ADDED ENTRY |
|---|
| -- |
9144 |