By: Green, Mark C
Title By: Keegan, Warren JMaterial type: BookPublisher: Upper Saddle River : Pearson, c2020.Edition: 10th ed.Description: 627 p. : ill. ; 28 cm.ISBN: 9781292304021Program: MARK957Subject(s): Export marketing | International trade | Marketing -- ManagementDDC classification: 658.84 GR GL Online resources: Ebook
|Item type||Current location||Call number||Status||Notes||Date due||Barcode||Item holds||Course reserves|
|CRS||Closed Reserve||658.84 GR GL (Browse shelf)||Available||T0064128|
|CRS||Closed Reserve||658.84 GR GL (Browse shelf)||Available||T0064129|
|3 DAY LOAN||Main Collection||658.84 GR GL (Browse shelf)||Available||Feb2020||T0064461|
|3 DAY LOAN||3 day loan||658.84 GR GL (Browse shelf)||Available||T0064275|
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.