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Global marketing

By: Green, Mark C
Title By: Keegan, Warren J
Material type: BookPublisher: Upper Saddle River : Pearson, c2020.Edition: 10th ed.Description: 627 p. : ill. ; 28 cm.ISBN: 9781292304021Program: MARK957Subject(s): Export marketing | International trade | Marketing -- ManagementDDC classification: 658.84 GR GL Online resources: Ebook
Summary:
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
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Item type Current location Call number Status Notes Date due Barcode Item holds Course reserves
CRS Closed Reserve 658.84 GR GL (Browse shelf) Available T0064128

MARK957 Autumn2020

CRS Closed Reserve 658.84 GR GL (Browse shelf) Available T0064129
3 DAY LOAN Main Collection 658.84 GR GL (Browse shelf) Available Feb2020 T0064461
3 DAY LOAN 3 day loan 658.84 GR GL (Browse shelf) Available T0064275
Total holds: 0

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

MARK957

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