eCommerce: (Record no. 38182)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781943153664 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781943153657 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 DR EC |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Drake, John R. |
| TITLE STATEMENT | |
| Title | eCommerce: |
| Subtitle | a stakeholder approach |
| Statement of responsibility, etc | John R. Drake |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Burlington : |
| Publisher | Prospect Press, |
| Date | c2020. |
| PHYSICAL DESCRIPTION | |
| Extent | p. |
| SUMMARY | |
| Summary | eCommerce: A Stakeholder Approach explores the various stakeholders and work roles central to e-commerce design. Through analysis of the concerns of the manager, the user, the marketer, and the IT professional, students develop an appreciation of key decisions to be made and how design theory, IT/business strategic alignment, the sales funnel, and systems development interact with each other. Exploration of the challenges facing the systems analyst, the SEO specialist, the analytics specialist, and the security professional further enables students to delve into the complexity and trade-offs involved in real-world website and e-commerce design. Mini-cases, extended cases, and hands-on exercises are designed to spark student motivation and thinking. |
| STUDY PROGRAM | |
| Program name | ISIT204 |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://elibrary.gemzplatform.com/sno2 |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 58103 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Uniform Resource Identifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | eBook | 2022-06-12 | MERIC | 658.872 DR EC | T0065381 | 2022-06-12 | 2022-06-12 | eBook | link |