Amazon cover image
Image from Amazon.com

eCommerce: a stakeholder approach John R. Drake

By: Publication details: Burlington : Prospect Press, c2020.Description: pISBN:
  • 9781943153664
  • 9781943153657
DDC classification:
  • 658.872 DR EC
Online resources: Summary: eCommerce: A Stakeholder Approach explores the various stakeholders and work roles central to e-commerce design. Through analysis of the concerns of the manager, the user, the marketer, and the IT professional, students develop an appreciation of key decisions to be made and how design theory, IT/business strategic alignment, the sales funnel, and systems development interact with each other. Exploration of the challenges facing the systems analyst, the SEO specialist, the analytics specialist, and the security professional further enables students to delve into the complexity and trade-offs involved in real-world website and e-commerce design. Mini-cases, extended cases, and hands-on exercises are designed to spark student motivation and thinking.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Course reserves
eBook University of Wollongong in Dubai eBook 658.872 DR EC (Browse shelf(Opens below)) Available T0065381

ISIT204 Autumn2025

eCommerce: A Stakeholder Approach explores the various stakeholders and work roles central to e-commerce design. Through analysis of the concerns of the manager, the user, the marketer, and the IT professional, students develop an appreciation of key decisions to be made and how design theory, IT/business strategic alignment, the sales funnel, and systems development interact with each other. Exploration of the challenges facing the systems analyst, the SEO specialist, the analytics specialist, and the security professional further enables students to delve into the complexity and trade-offs involved in real-world website and e-commerce design. Mini-cases, extended cases, and hands-on exercises are designed to spark student motivation and thinking.

ISIT204

There are no comments on this title.

to post a comment.