| 000 -LEADER |
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| fixed length control field |
01561cam a2200373 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070920s2008 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007038216 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415965002 (hardback : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415965004 (hardback : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415965019 (pbk. : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415965012 (pbk. : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780203933169 (ebook) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0203933168 (ebook) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn173243806 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
C#P |
| -- |
YDXCP |
| -- |
BWX |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.H376 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093528.0 |
| CONTROL NUMBER |
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| control field |
21456 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Harris, Lisa, |
| Dates associated with a name |
1968- |
| TITLE STATEMENT |
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| Title |
Marketing the e-business / |
| Statement of responsibility, etc |
by Lisa Harris and Charles Dennis. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 341 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Routledge e-business series |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 329-338) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
History, definitions and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategies -- E- consumer behaviour -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from 'clicks' to 'clicks and bricks'? -- E-marketing planning -- The future of e-marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dennis, Charles, |
| Fuller form of name |
(Charles E.) |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Routledge e-business series. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |