Marketing the e-business /
By: Harris, Lisa
Title By: Dennis, Charles, (Charles E.)
Material type:
BookSeries: Routledge e-business series.Publisher: New York : Routledge, 2008.Edition: 2nd ed.Description: xx, 341 p. : ill ; 23 cm.ISBN: 9780415965002 (hardback : alk. paper); 0415965004 (hardback : alk. paper); 9780415965019 (pbk. : alk. paper); 0415965012 (pbk. : alk. paper); 9780203933169 (ebook); 0203933168 (ebook)Subject(s): Internet marketing | Electronic commerceDDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 HA MA (Browse shelf) | Available | T0036399 |
Total holds: 0
Includes bibliographical references (p. 329-338) and index.
History, definitions and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategies -- E- consumer behaviour -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from 'clicks' to 'clicks and bricks'? -- E-marketing planning -- The future of e-marketing.