Marketing metrics : (Record no. 4702)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2009040210
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780137058297 (hbk. : alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0137058292 (hbk. : alk. paper)
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	658.8/3
TITLE STATEMENT
Title	Marketing metrics :
Subtitle	the definitive guide to measuring marketing performance /
Statement of responsibility, etc	Paul W. Farris ... [et al.].
EDITION STATEMENT
Edition	2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Upper Saddle River, N.J. :
Publisher	FT Press,
Date	c2010.
PHYSICAL DESCRIPTION
Extent	xv, 414 p. :
Other Details	ill ;
Size	24 cm.
GENERAL NOTE
General note	Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
CONTENTS
Contents	Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
STUDY PROGRAM
Program name	MARK935,TBS982, MARK904 MARK804
STUDY PROGRAM
Program name	TBS804
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Marketing research.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Marketing
General	Mathematical models.
ADDED ENTRY
Name	Farris, Paul
SUBJECT ADDED ENTRY--TOPICAL TERM
--	123
SUBJECT ADDED ENTRY--TOPICAL TERM
--	124
ADDED ENTRY
--	125

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2010-06-19	AMAUS	5	1	658.83 FA MA	T0039374	2023-12-11	2023-12-07	26.39	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2010-10-11	AMAUS	2		658.83 FA MA	T0040174	2018-10-23	2018-10-10	26.39	2017-01-26	REGULAR

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