Marketing metrics : the definitive guide to measuring marketing performance /
Title By: Farris, Paul
Material type:
BookPublisher: Upper Saddle River, N.J. : FT Press, c2010.Edition: 2nd ed.Description: xv, 414 p. : ill ; 24 cm.ISBN: 9780137058297 (hbk. : alk. paper); 0137058292 (hbk. : alk. paper)Program: MARK935,TBS982, MARK904 MARK804; TBS804Subject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 FA MA (Browse shelf) | Available | T0040174 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 FA MA (Browse shelf) | Available | T0039374 |
Total holds: 0
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
MARK935,TBS982, MARK904 MARK804
TBS804