Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.].
Material type:
TextPublication details: Upper Saddle River, N.J. : FT Press, c2010.Edition: 2nd edDescription: xv, 414 p. : ill ; 24 cmISBN: - 9780137058297 (hbk. : alk. paper)
- 0137058292 (hbk. : alk. paper)
- 658.8/3
| Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 FA MA (Browse shelf(Opens below)) | Checked out | 09/07/2025 | T0040174 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 FA MA (Browse shelf(Opens below)) | Available | T0039374 |
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
MARK935,TBS982, MARK904 MARK804
TBS804
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