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Marketing metrics : the definitive guide to measuring marketing performance /

Title By: Farris, Paul
Material type: BookPublisher: Upper Saddle River, N.J. : FT Press, c2010.Edition: 2nd ed.Description: xv, 414 p. : ill ; 24 cm.ISBN: 9780137058297 (hbk. : alk. paper); 0137058292 (hbk. : alk. paper)Program: MARK935,TBS982, MARK904 MARK804; TBS804Subject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.8/3
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.83 FA MA (Browse shelf) Available T0040174
REGULAR University of Wollongong in Dubai
Main Collection
658.83 FA MA (Browse shelf) Available T0039374
Total holds: 0

Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.

Includes bibliographical references and index.

Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.

MARK935,TBS982, MARK904 MARK804

TBS804

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